Heineken Plans To Source Raw Materials From Africa

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June 23, 2014 - Ijeoma Ndukwe speaks to Heineken's President for Africa and the Middle East Siep Hiemstra about the company's plans to develop local sourcing by 2020 in the hopes that it can access 60 percent of the raw materials it needs from Africa. Europe's biggest brewer is also targeting 70 percent local leadership in the next 6 years.

Heineken in Africa

Heineken in Africa

 

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